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Entrepreneurship

Have an idea that you want to transform into a startup company? The content featured in this category offers you the opportunity to learn about the stories of how women design, launch and run their own businesses. Get tips, actionable advice, and other valuable information from women who have been there and done that, helping to turn your dream into a reality.

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White House Black Market Launches Campaign to Inspire Women

In an effort to inspire women and encourage them to share their fall fashions, White House Black Market (WHBM) has launched the #BeatofYourDrum campaign, which will run through Sept. 20. The campaign, which marks the official kickoff of the retailer’s new fall collection, has several facets, all rooted in storytelling, which aggregate on a dedicated #BeatOfYourDrum...

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The Woman Trying to Make an E-Commerce Startup More Like Amazon

Three-year-old Massdrop, an e-commerce startup that bills itself as online community for enthusiasts — e.g., audiophiles, backpackers, stylists, etc. — where like-minded people band together to “group buy” things in bulk for cheaper, is now taking its financial direction from a 13-year Amazon.com veteran. Julie Todaro is Massdrop’s new chief operating officer, and one of...

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How MiraFit is Making Wearable Tech Fashionable

It seems like everywhere I go, there’s another wearable tech item available — Fitbut, Jawbone Up, etc. However, there’s a new technology that doesn’t look like, well, a wearable tech item. This week’s startup we love is MiraFit. The company is introducing a new type of wearable technology. Not only does the technology look like...

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Angela Ahrendts’ Hiring Strategy

A retail company is only as good as the team that it’s made up of. That means hiring and retaining smart, dedicated and talented people is of the utmost importance. In a series running on LinkedIn Pulse, How I Hire, noted leaders from various industries are discussing their hiring strategies. Angela Ahrendts, senior vice president,...

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Career Advice From Rachel Zoe

Internationally acclaimed stylist and designer — and soon to be talk show host — Rachel Zoe’s career has played out in front of millions thanks to her reality TV show “The Rachel Zoe Project.” Zoe is paid to give her expert advice to clients (including many celebrities) on the latest fashions and trends, but not...

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Driving Shopper Engagement Through Digital Technology

Consumer habits are changing. They’re becoming omnichannel shoppers, using any and all digital resources available to shop and purchase in and out of the store. This shift can cause operational challenges for some retailers, as customers seek a frictionless shopping and payment experience. There is an upside, however, as many omnichannel shoppers can become engaged,...

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