How Heather Bennett Helped Spearhead Michaels' Omnichannel Transformation
When Heather Bennett joined Michaels in 2021 as executive vice president of marketing and e-commerce, she was tasked with leading the arts-and-crafts retailer’s omnichannel transformation, an initiative focused on strengthening its foundation, investing in growth opportunities, and delivering a best-in-class customer experience no matter how its customers shopped. But it was not an easy task....









