BaubleBar Co-Founder Daniella Yacobovsky Shares Her Best Advice for Entrepreneurs
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Daniella Yacobovsky, co-founder of BaubleBar, a joyful accessories and fashion and fine jewelry brand. Listen in as Yacobovsky discusses the genesis of the brand (1:30), challenges she overcame when building BaubleBar (3:00), the best and worst advice she received as an entrepreneur (4:50), and her tips for listeners who want to start a business (8:10).
In addition, Yacobovsky discusses the initiatives she’s working on now at BaubleBar (13:30), top leadership lessons she’s learned throughout her career (16:55), and her approach to work/life integration (19:55). Lastly, she touches on her personal and professional goals for 2024 (21:40).
Daniella Yacobovsky and Amy Jain are co-founders of BaubleBar (and, more importantly, best friends). The dynamic duo created the first fashion accessories brand to disrupt the industry and redefine how women shop the category. After several years of crunching numbers in banking jobs, Amy and Daniella enrolled in Harvard Business School. There, they would ultimately conceive the idea of BaubleBar one summer and turn their idea into a school project. Upon formally launching in 2011, the pair quickly realized BaubleBar cornered a niche in the fashion accessories industry as the first go-to brand offering unparalleled selection and style guidance, all at a guilt-free price point.
BaubleBar since has expanded into a unique multi-channel, multi-brand, and multi-category company, leveraging real-time data to better inform design and assortment decisions. The main brand is available through a variety of retail partners, including Nordstrom, Bloomingdale’s and Shopbop, and can be found in over 200 retailers across 17 countries. In 2017, BaubleBar launched SUGARFIX by BaubleBar, a sister brand available exclusively in 1,800 Target stores and on Target.com. The Company also operates a thriving private label division, that brings its product design and development expertise. The brand continues to evolve, with an expanding assortment and successful partnerships with celebrities, stylists, and renowned media outlets. Despite the company’s growth, Amy and Daniella’s mission for BaubleBar remains true today – that fashion should be fun! BaubleBar is committed to keeping experimenting with trends easier than ever.
Date: April 16, 2024
Credits: Daniella Yacobovsky
Duration: 22:58
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