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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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We're So Excited for Women in Retail Leadership Days 2021!

Did you hear the news? Women in Retail Leadership Circle is hosting its second Women in Retail Leadership Days, taking place March 23 to April 13. Just like last year, the 2021 event is filled with bite-sized sessions spread out over four weeks. Also like last year, we’ll have amazing content as well as some...

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An Inside Look Into e.l.f. Beauty's TikTok Success

e.l.f. Beauty’s “Eyes, Lips, Face” TikTok campaign was one of the first beauty campaigns on the video-sharing social networking service, and also one of the beauty retailer’s — and TikTok’s — most successful campaigns to date. In fact, the TikTok video now boasts more than 10 billion views. What was the secret to its success?...

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Have You Heard About the Marshall Plan for Moms?

As we all know by now, the COVID-19 pandemic has greatly impacted the economy, and working women have experienced more than their fair share of economic losses. For starters, the industries that employ more women, like retail, healthcare and hospitality, were hit very hard by the pandemic. Second, the mass closures of child care centers...

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e.l.f. Beauty Executives Featured at the January Virtual Exchange!

We’re so excited to host the January installment of our Women in Retail and Total Retail Virtual Exchange, taking place Thurs., Jan. 28. Our Virtual Exchanges, which we launched last year, feature in-depth, one-to-one interviews with some of the retail industry’s leading executives. The conversations cover a variety of timely and relevant topics in a...

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The Bouqs Co. COO Darcy Cozzetto on Why Community Matters

The Bouqs Company, the online floral retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide, takes community very seriously. “We’re very committed to increasing awareness in our community across a variety of facets,” said Darcy Cozzetto, chief operating officer of The Bouqs Company, during the December installment of the Women in...

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TULA Answers Consumer Demand for Clean, Probiotic-Powered Skincare

In this episode of Women in Retail Talks, WIRLC Co-Founder Melissa Campanelli interviews Savannah Sachs, CEO, and Dr. Roshini Raj, MD, co-founder of TULA Skincare, the clean and effective skincare brand powered by probiotics and superfoods to help you feel confident in your skin. Listen in as Raj discuss why she launched the brand after seeing the effect of probiotics on skin health, and Sachs shares why she joined TULA and what she's focused on as the brand's CEO.

Duration: 23:20
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Happy 2021!

“Kindness, kindness, kindness. I want to make a new year’s prayer, not a resolution. I’m praying for courage.” — Susan Sontag I thought I would open this week’s Inner Circle with one of my favorite New Year’s quotes, from the writer Susan Sontag. I thought it was especially fitting since after we all experienced in...

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