To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
With vaccination rates rising and many state and local governments lifting what’s left of COVID-related restrictions, employers are tasked with devising plans for the return of employees to their corporate offices and headquarters. However, the challenge of bringing employees back into the office in a safe and positive manner is fairly complex process, with many...
Having the ability to continuously adjust to external factors has always been a part of a business owner’s DNA, but as the pandemic forced never-before-seen changes at a shockingly rapid pace, many businesses found that their go-to partners were unable to keep up with the complexity of these fluctuating needs. As a result, many business...
To stay competitive in the post-pandemic market, retail businesses, regardless of their size, need to audit their digital transformation efforts and make sure they’re still relevant to their customers. Whether you have a formal digital transformation strategy in place or just considering one, the time to focus on your efforts is now. Businesses that fail...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Salena Knight, retail strategist and founder of consulting and training business The Retail Academy. Knight discusses her indirect career journey to retail consultant, how retailers can figure out what's holding them back, and why businesses will experience exponential growth if leaders focus on fixing the biggest challenges that are often pushed to the sidelines.
Duration: 24:52
As a new small business owner, I love sharing my story and offering advice to other aspiring entrepreneurs. I began my entrepreneurial journey amid the COVID-19 pandemic. Initially, COVID-19 was devastating to my career. I worked as an actor in Los Angeles when the pandemic hit, and, like many others, my career became obsolete overnight....
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kristina Rogers, global consumer leader at EY. Rogers discusses her career trajectory and role at EY, the genesis of the EY Future Consumer Index, and how the index helps retailers understand how consumers around the globe have been experiencing the COVID-19 pandemic.
Duration: 26:14
Of the many pivots that brands have had to manage in the past 12 months, the impending wave of “revenge spending” is likely the most highly anticipated. Revenge spending is the term being used for the pent-up demand for everything people haven’t bought lately, from work clothes to flights and even weddings. At the same...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Siobhán Lonergan, chief brand officer at Shapermint, an online marketplace that sells shapewear and everyday essentials. Listen in as Lonergan discusses Shapermint's Mother’s Day campaign to hire its first-ever “Chief Mom Officer," and how the chief mom role will influence the company while championing body positivity and motherhood.
Duration: 19:16
Did you know that 80 percent of women wear the wrong bra size? That’s where former actress and leading bra fitting expert Jenette Goldstein steps in. Goldstein is founder and CEO of Jenette Bras, a leading boutique bra retailer specializing in cup sizes D through K. During the COVID-19 pandemic, she’s pivoted her business to...
The time is now to get rid of the “us and them” mentality. Age doesn’t dictate wisdom, experience, sensibility or talent. Unfortunately, the job market tells us otherwise. Have you been told any of the following by a recruiter or hiring manager? You might want to “dumb down” your resume. You will “do” for someone...
