To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Last week we shared with you four tips for virtual interviews, both for candidates hoping to land the job and interviewers with the hiring power. Congratulations! You’ve found the perfect candidate for the open position, had a successful virtual interview, and they’ve accepted your offer. Now, let’s look at six strategies you and your team...
As retailers are well aware, parcel carriers UPS and FedEx have been increasing shipping costs based upon box sizes steadily over the past several years. They have applied various rate increases and surcharges based upon box size, box length and box weight. There are numerous combinations of box dimensions and/or weights that will begin to...
COVID-19 has undoubtedly caused significant changes to daily life around the globe, some of which will likely stick. And one of the industries most impacted by COVID-related trends is retail. If the 2020 holiday season is any indication, consumers will make purchases in new and different ways. Holiday retail sales in the U.S., excluding automotive...
e.l.f. Beauty’s “Eyes, Lips, Face” TikTok campaign was one of the first beauty campaigns on the video-sharing social networking service, and also one of the beauty retailer’s — and TikTok’s — most successful campaigns to date. In fact, the TikTok video now boasts more than 10 billion views. What was the secret to its success?...
The 2020 Retail Industry Year in Review summarizes many of the developments and obstacles that retailers faced last year, as well as forecasts and considerations for 2021. We closely examine innovations in technology around contactless payment systems, as well as workplace safety issues related to COVID-19 and vaccines. We also provide updates related to merger and acquisition activity, insurance coverage, The California Privacy Rights Act, and more.
Many retailers are suffering from whiplash. Many parts of our industry saw a digital acceleration of five years to 10 years in a matter of months. Digital retail sales grew by a third, picking up an impressive five points during the early lockdowns of the pandemic. Even with all of that growth (and massive focus...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews LaToya Williams-Belfort, executive director of the 15 Percent Pledge, a nonprofit advocacy group created with the goal of advocating for and supporting Black-owned businesses and Black entrepreneurs. Williams-Belfort shares how retailers can start making changes that advance Black prosperity as well as why she believes equity is simply good business.
Duration: 23:22
The retail industry has been turned on its head this past year. One section of retail that has been hit particularly hard is bridal. While a lot of brands can rely on e-commerce, selling formal attire online isn’t so easy. If there’s one item you typically would purchase in-store, it’s a wedding gown. We connected...
Margot Bloomstein, principal of Appropriate, Inc., and author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap,” believes that cynicism is cheap, hope takes work, and trust bridges the distance between them. In this video, Bloomstein discusses the unique opportunities that brand and retail marketers and content strategists have to foster...
In 2005, when my business partner Eric Grossberg and I started Brilliant Earth, we had a mission to create beautiful jewelry while cultivating a more transparent, sustainable and compassionate jewelry industry. Since that time, Brilliant Earth has grown to be the leader in ethically sourced jewelry and leading retailer of lab-grown diamonds. Over the last...
