To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Despite the fact that COVID-19 has been the catalyst for the closures of thousands of retail stores across the nation, Herman Miller has bucked the trend and opened two concept stores — one in Los Angeles, one in New York City — this fall. This was a key topic that Debbie Propst, president, retail, Herman...
Retail has changed significantly in recent years, adapting to — and in some cases driving — consumer preferences for convenience, product knowledge and speed of acquisition. And now the industry has experienced even more changes, this time suddenly and quite unexpectedly necessitated by the COVID-19 pandemic, many of which will likely stick longer term. So,...
The most recent Jobs Report from the Bureau of Labor Statistics (BLS) showed another improvement in retail trade, with the addition of 104,000 jobs in October and notable increases in clothing, accessories and general merchandise stores. This is encouraging news for an industry hit hard by the pandemic. Still, as retailers look to rehire staff...
The first, and most important, rule of marketing for the holiday shopping season is this: start early. And this year is no exception. With financial constraints, logistical challenges, and product shortages threatening retailers, time is of the essence. Throw in the fact that consumer sentiments are rapidly shifting this year, with many remaining anxious and...
Content marketing is one of the most effective ways to get eyes on your brand, however, many marketers don’t know where to start. In this video, Laurel Mintz, founder and CEO of Elevate My Brand, shares key content marketing tips that small and large brands and retailers alike can utilize, beginning with the basic steps...
Dia&Co, a personal styling and plus-size clothing subscription retailer for women exclusively in sizes 14-32, recently partnered with Searchspring to customize its site search and navigation offering. To improve its customer experience, Dia&Co worked with Searchspring agency partner, Verbal+Visual, to redesign the retailer’s site to better reflect its brand mission. Due to the subscription-based nature...
As the COVID-19 pandemic continues to disrupt retail and many other industries, staying profitable is becoming increasingly difficult. In this video, Laurel Mintz, founder and CEO of Elevate My Brand, shares how brands and retailers can use this uncertain time as an opportunity to grow by doubling down on digital spend, increasing social media content,...
Building a smart, holistic marketing strategy can be a challenge and full of intimidating jargon. In this video, Laurel Mintz, founder and CEO of Elevate My Brand, breaks down the key aspects you need to evaluate when creating a marketing strategy for your brand. In addition, Mintz shares a few free tools you can use...
As part of our month-long Women in Retail Leadership Days virtual experience, we had an interactive discussion with executives from leading retailers to detail strategies for evolving their businesses to account for shifting consumer behaviors and demand during the COVID-19 pandemic. The panelists included Corie Barry, CEO, Best Buy; Sharon Leite, CEO, The Vitamin Shoppe;...
When the COVID-19 pandemic hit and Verizon had to close its retail stores, instead of laying off or furloughing thousands of employees, the telecommunications company used it as an opportunity to train thousands of its sales associates on its customer service function. This was a key takeaway from a discussion that took place between Aparna...
