To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Tone of voice is the way that you communicate your message — it dictates the way that an audience interprets the words. And it’s a key part of your brand voice. Therefore, if you’re going to build a strong brand, tone matters. Here’s what else you need to know about tone, and crafting the best...
You’ve heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers don’t have to walk in their customers’ shoes. They just have to put them on. Empathetic marketing may be a buzzword now, but it’s always been the key to acquiring and retaining loyal, satisfied customers. It revolves entirely...
Paper Source, the Chicago-based stationery and gift retailer, is bringing much needed foot traffic into its brick-and-mortar stores — even during the pandemic — thanks to a returns program it launched with Happy Returns. “Return Bars” allows online shoppers from Happy Returns’ retail partners to return products in person at all Paper Source stores, eliminating...
During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that’s challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle. The two discussed everything from...
During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic...
During our August installment of the Women in Retail and Total Retail Virtual Exchange, Marla Beck, CEO and co-founder of Bluemercury, a high-growth luxury beauty retail chain which was acquired by Macy’s in 2015, participated in a discussion with Melissa Campanelli, co-founder of Women in Retail Leadership Circle and brand and content director of Total...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Eva Press, vice president, U.S. Global Business Group, CPG, Health and Retail at Facebook. Listen in as Press discusses her career journey, what she's been hearing from her retail clients regarding the COVID-19 pandemic, and how Facebook is partnering with retailers to address new consumer habits and expectations.
Duration: 22:46
Over the years, the popularity and convenience of online shopping has continued to grow. Therefore, retailers are continuously faced with the challenge of capturing market share in a hypercompetitive environment. To do so, they're turning to promotions such as free shipping to lure customers in. Being able to offer free shipping profitably will be a big factor in determining a retailer's long-term success, especially in light of the COVID-19 pandemic.
With the rise of direct-to-consumer (D-to-C) brands, never before has it been so important to prepare and ship orders at a near perfect level in order to not only “wow” customers, but also keep them from poor shipping experiences that lead to negative reviews and press. For those that outsource fulfillment, the shipping function is completely out...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews brand experience expert Katie Mares about the buying power of women. Listen in as Mares discusses her upcoming new book, "Earning Her Business," and how retailers can capitalize on the way women emotionally connect with both the product and brand experience.
Duration: 19:32