To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Carrie SiuButt, CEO of Simple Health, an online birth control prescriber. SiuButt explains the ways that the coronavirus pandemic has disrupted women’s health, how Simple Health has experienced a huge increase in online birth control orders during the crisis, and the other trends she's seeing in this sector.
Duration: 22:59
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Kelly Murphy, director of experience at Olivela, a luxury retailer with a philanthropic twist. Listen in as Murphy discusses the brand's 20 percent giveback commitment, its statement on social media saying it stands with the Black Lives Matter movement, and how the luxury retailer is committing to actionable change within the organization.
Duration: 9:09
Some say a recession is coming, while others say it’s already here. And while recession is a scary word for every business, it’s particularly worrisome for small businesses that may not have the same financial cushioning as large companies. That’s why it’s important to develop a plan to recession-proof your business today. As the economy...
Brand trust in the post-COVID-19 world is even more consequential after such an existential threat, especially as consumers have more trust in the brands as themselves than their own governments, according to the Edelman Trust Barometer. Of course, this doesn’t apply to all brands, but only those brands (we previously suggested) that provide the appropriate emotional connection and context. For customer loyalty, the emotional relevance of a brand is intrinsically tied to trust, and vice versa.
Women represent more than half of the retail workforce, yet less than 3 percent make it to the C-suite. Furthermore, among the board members at S&P 500 retail companies, only 20 percent of these members are women. My team and I at Pinsight undertook research to discover some of the causes of this lack of...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Aliza Licht, founder and president of LEAVE YOUR MARK LLC and author and host of the LEAVE YOUR MARK podcast. Listen in as Licht discusses her background in the fashion industry, how she thinks retailers and brands should be marketing to consumers during the COVID-19 health crisis, and how companies can sell nonessential items through storytelling.
Duration: 20:22
This new decade has given us a lot to contend with. Most recently, our busy, normal lives have been suddenly and irrevocably changed by the global COVID-19 pandemic. Now is a time of real adversity, with most people in self-isolation. Therefore, we should steady our nerves and re-focus on the positive that we can create...
The Industrious has spent most of its corporate life focused on creating touch-based digital experiences that facilitate a brand conversation and tell brand stories. However, in a society transformed by COVID-19, to what degree will people be willing to touch screens and congregate around monitors? We believe a new, slimmer and more experiential retail experience that makes novel use of space will be essential for success under these new conditions.
From how people feel about brands and businesses, to what and why they consume products and services, the one thing we can count on right now is change. This change has caused uncertainty and anxiety, as well as a drastic shift in attitudes, behaviors and consumer sentiment. We must deeply understand the consumer mind-set around money and how this crisis is impacting consumers’ financial lives.
During the most recent Women in Retail and Total Retail Virtual Exchange, which took place on May 28, Winnie Park, CEO of Paper Source, participated in an interview with Bernardine Wu, founder and CEO of FitForCommerce, that touched on everything from how Paper Source is weathering the current pandemic to how Park’s leadership style particularly...
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