A Behind-the-Scenes Look at the Launch of Evsie, maurices' Tween Brand
How did a 92-year-old apparel company dedicated to women’s clothing successfully launch a tween brand in 2022? In an interview with Women in Retail Leadership Circle (WIRLC) and Total Retail earlier this month, Laura Sieger, the senior vice president and chief marketing officer of maurices, shared a behind-the-scenes look at the launch and expansion of...









