You took a powerful step forward to redefine your work and make it work for you. Then you hit a roadblock. Maybe you don’t have the formal power to change your job, or your boss put a pin in your efforts. Maybe you do have the autonomy to redefine your work. However, your own expectations...
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging isn’t resonating the way it once did. Brand messaging refers to your brand’s communications in all channels (e.g., website, social, email, etc.). Whether you’re starting a new business or trying to grow...
From Our Community is the latest content initiative from Women in Retail Leadership Circle (WIRLC). Each week in this space, we will highlight events, business launches, retail partnerships, charitable initiatives, and more, all sent to us by members of the Women in Retail Leadership Circle community. If you have an announcement that you would like...
The final Women in Retail and Total Retail Virtual Exchange event of 2020 is happening live on Wed., Dec. 16 at 11:00 a.m. ET! This month’s lineup of retail speakers will discuss everything from leadership tips, to how to deal with holiday supply chain stress, to digital transformation initiatives for the new year, among many...
To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by...
Many companies have been re-examining their strategies, messaging and even their brand names in light of the social justice movements sweeping the globe. Promises for diversity, equality and inclusion, made during the height of the conversation surrounding Black Lives Matter, Pride, and more, should not slip to the back burner just because news cycles may...
From Our Community, the latest content initiative from Women in Retail Leadership Circle (WIRLC), each week highlights various events, business launches, retail partnerships, charitable initiatives, and more, all sent to us by the readers of Inner Circle as well as members of the Women in Retail Leadership Circle community. If you have an announcement that...
Fourth quarter is here. In the world of retail, this make or break. It’s the time to compensate for poor results by forging through with a solid consumer-centric strategy, conviction and a lot of clever marketing. Your customers become more important than ever and you count on every single sale to make your yearly numbers....
Women in Retail Leadership Circle wants to celebrate women who have reinvented themselves and their careers after the age of 40! We’re creating a list of women in the retail industry who are dismissing the notion that 40 is “past your prime.” This new report, The New Next Gen: The Women Who Are Transitioning Their...
It’s a true gift to work with friends. Ellen Kresky and I have been friends since she was the creative director at Celestial Seasonings almost two decades ago. There, we worked on brand and product fit charts, re-energizing the retail store, and leveraging brand purpose throughout all touchpoints. When she became the global creative director...
