For a couple dozen years now I’ve spent the majority of my professional life helping leaders strategize and create their brands’ unique playbooks — blueprints for internal and external storytelling. It’s work that I love to do as I tap into each company’s group genius and help orchestrate a more unified, simplified, and amplified brand...
Welcome to Black History Month! We here at Women in Retail Leadership Circle (WIRLC) plan to celebrate by featuring content that highlights Black female retail leaders and entrepreneurs in the Inner Circle each week throughout February. This week, we thought we would introduce you to three inspiring Black female entrepreneurs, who also happen be WIRLC...
Winnie Park was named the new CEO of fashion brand Forever 21 earlier this month. Park, a Women in Retail Leadership Circle board member, spent six years as CEO of Paper Source, transforming the brand from a brick-and-mortar retailer into a lifestyle brand with a robust digital platform spanning social, digital content, online subscriptions and...
At the National Retail Federation’s 2022 Big Show in January, executive women shared their thoughts on why brand loyalty looks different across generations, and how companies can tailor their marketing efforts and company values to appeal to those demographics. Niki Shamdasani, co-founder of apparel brand Sani, said brand loyalty is at the forefront of what...
Katie Belyus is the marketing director at Qurate Retail Group, the parent organization of leading brands such as QVC, Zulily, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. She’s also a Women in Retail Leadership Circle member! We asked Katie a series of questions about her career and other subjects so you can get...
In a conversation with CNBC Retail Reporter Lauren Thomas at the National Retail Federation’s Big Show in New York City last week, Nancy Green, president and CEO of Old Navy, detailed how the apparel brand’s efforts to promote size inclusivity, both across its merchandise assortment and its marketing, is integral to its future growth strategy....
Meet Sarah Engel, president of January Digital, a strategic digital consultancy and media agency (and one of Women in Retail Leadership Circle’s amazing partners). In this exclusive interview, Engel shares details about her unique role at January Digital, the retail trends she’s currently tracking, her leadership style, how she gives back to her community, and...
I was about to proclaim the new year is in full swing, but can we even say “new” year on Jan. 26? Or are we too far into what we will instead call this year? You’ve likely already said this on numerous Zoom meetings this week, but seriously, can you believe January is almost over?...
Imagine if every one of your buyers or clients took a clear, linear path to making a purchase. Marketing and sales would be a breeze. You’d know when to send an email, serve an ad, or recommend a piece of content. Instead, the buyer’s journey looks more like a maze. Buyers twist, turn, backtrack, and...
Sam Norpel is the chief digital officer at Juvenescence Life, a division of Juvenescence, a life sciences company targeting the intrinsic mechanisms of aging. She’s also a Women in Retail Leadership Circle member and a former board member! We asked Sam a series of questions about her career and other subjects so you can get...
