COVID-19 reshaped the retail shopping landscape for good, and brands across the globe seek to understand what these shifts mean for their customer engagement strategy. Our agency spent the past 18 months exploring the trends taking shape and strategizing what experiences will be most effective in helping retail brands win in our new world. We...
The past two years of uncertainty and stress at work and at home have brought the importance of wellness into greater focus, especially for working women. It’s clear that we all need more tools and to learn practices to help build mental resilience, fight burnout, and develop healthy mental habits. Leaders are faced with a...
Why does your leadership brand matter more now than ever? In order to answer that question we need to first examine the context of the current workforce marketplace. Because we’re in the midst of a once-in-a-generation economy-wide disruption, today’s leaders are faced with the challenge of how to re-engage their workforces — workforces who come...
At the 2021 Women in Retail Leadership Summit, Right Management/Talent Solutions coaches Danielle Beauparlant Moser, Christy Silva, CC Cameron, and Bonnie Diamond asked workshop participants to brainstorm ways to positively engage with co-workers, friends and bosses in their organizations. The following is a compilation of responses from dozens of the workshop’s attendees: How can I contribute to...
If I had to make a bet, I would guess that as you read this e-newsletter, you may have some sort of workplace stress or anxiety. And if not you, someone on your team may be feeling these emotions. As work has become more demanding and complex — with many of us now working in...
To say the pandemic has affected the retail industry is obvious, and a vast understatement. Just how much retailers have been affected varies with their size, industry and nature of their business. Large retailers with comprehensive e-commerce strategies not only weathered the storm, but many profited from the pandemic. Conversely, smaller retailers have struggled to...
Meet Elizabeth Buchanan, chief commercial officer at Rokt, an e-commerce marketing platform that helps personalize the transaction moment (and one of Women in Retail Leadership Circle’s amazing partners). In this exclusive interview, Buchanan shares details about her role at Rokt, work-life balance tips, her leadership style, and more.
The other day I got an impassioned email from one of my colleagues about a new trend in customer behavior. While I can’t say I was shocked by what she has endured as a frontline essential worker over the last 20 months, I can say I was disappointed. Listen, I’m all for customers telling us...
The last 20 months have rocked the retail industry like no other time. During this period of turmoil and uncertainty, people turned to leaders to navigate through the disruption. Now, organizations and employees have discovered new ways of working, motivating employees and keeping them engaged. At the 2021 Women in Retail Leadership Summit earlier this...
Halloween is a treat because we can be whoever or whatever we want and nobody questions it, including ourselves. I had some outlandish costume demands as a kid, and (thankfully) a creative mother. Scheherazade, Nefertiti, Athena … yes, I’ve always been a powerful woman fangirl. But when it’s not Halloween, I feel like a fraud for...
