The CRM marketing manager will be responsible for managing all aspects of the database/CRM management, loyalty engagement, marketing automation, email marketing, and SMS. This person will be a subject matter expert that brings a depth of experience and knowledge to the role to support the marketing strategy to further grow the brand. The ideal candidate will be metrics-driven with strong ownership and focus. They will be able to prioritize effectively in a fast-moving environment, be highly detailed, and be a clear communicator.
The Director of Customer Strategy contributes to rue21's results by playing a pivotal leadership role within the Marketing organization. You will provide expertise and leadership to define and implement meaningful customer relationship strategies that successfully build profitable, long-term relationships across all channels in a way that speaks to the rue21 customer. The ideal candidate will be customer obsessed and skilled at developing strategies to inspire customer engagement, drive the loyalty program and continually finding new ways to maximize the rue21 customer lifetime value. You will lead the development of inclusive strategies rooted in business and brand goals, customer data and channel-level best practices. You will also provide strategic direction into the data and technology needed to support the implementation and execution of the CRM strategy. The ideal candidate must be process-driven, organized and able to translate complex data into cohesive strategies and stories.
We’re looking for a Director of Content and Social Commerce who will be responsible for building business strategy, plans, and partnerships—designed to connect moments of customer inspiration to easy buying solutions while driving brand equity, engagement, and sales.
As the Senior Director, Digital Strategy and Content, you will be a strategic and creative thinker with a passion for all things digital. In this role, you will bring attention to detail as well as creativity and innovation to all responsibilities. You are proactive and self-motivated, highly curious, collaborative and a digital/strategic thinker. You will possess a deep understanding of all things digital and have a passion for discovering new ways to create an innovative site experience. You will be at the forefront of the digital evolution at The RealReal. As a part of this evolution, we are looking for a leader who is customer and consignor obsessed and will drive our flywheel by removing friction in both our selling and buying journeys.
Kim Miller is the chief executive officer of Boutique Brands, a holding company established to support online boutique retailers selling unique, fast-turning women’s apparel across a variety of platforms. In addition, Kim is a Women in Retail Leadership Circle member! We asked Kim some rapid-fire questions so you can get to know her better. What’s...
Can you believe we’ve been hosting Women in Retail and Total Retail Virtual Exchanges for an entire year? We started these monthly virtual events in response to the COVID-19 pandemic as a way to connect our community during a time of so much uncertainty for so many. The Virtual Exchanges are live, interactive and personal,...
This year’s report aims to keep the focus on consistent measurement of gender gaps while providing new data to point to emerging and concerning trends in the labor market so that we can proactively address them. We're delighted to feature in this report a special collaboration with LinkedIn and Ipsos, which have provided unique data and new measures to track gender gaps.
With a focus on evolving Kohl’s to be world class in Customer engagement, the Manager, Personalization Capabilities will help drive the strategy and project manage the cross-functional personalization teams focused on driving customer engagement, ensuring the team meets expected results and is driving progress towards defined business objectives. This role will manage the creation and implementation of 1:1 personalization technical capabilities with as much automation as possible, leveraging customer, product and behavioral data to drive revenue growth. They will also be the project lead for behavioral trigger based programs and capabilities.
With a focus on evolving Kohl’s to be world class in customer engagement, the senior manager, personalization squad leader will drive the strategy and project manage the cross-functional personalization teams focused on driving customer engagement, ensuring the team meets expected results and is driving progress towards defined business objectives. The leader will need to define the optimal mix of third-party and existing technical capabilities to build a best-in-class, one-to-one personalization capabilities platform.
Last week, Fortune released its annual 100 Best Companies to Work For list. The list honors the most “heroic companies supporting their people and communities in the U.S. during this historically challenging year.” We’re pleased to report that several retailers made this year’s list. Here’s a look at the companies included, including their overall ranking....
