To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Many businesses all over the world are crying out for help. The main reason for their suffering? The ongoing pandemic that forced many to take shelter inside their homes and brought practically the entire world to a standstill. With tourism and a large part of the retail and services industries on an indefinite pause, and...
During last week’s Women in Retail and Total Retail Virtual Exchange, Rachel Shechtman, founder of STORY, participated in a discussion with Ben Kaufman, CEO of CAMP. The two discussed everything from Rachel’s role as brand experience officer at Macy’s, to CAMP’s partnership with Walmart to bring virtual camp to families this summer, to how retail...
COVID-19 is reshaping how brands engage with consumers. If you want to build brand resiliency across your ecosystem during this crisis, it’s time rethink your communication strategy. As you look to reshape your brand communications, consider the importance of your brand’s actions during this time. While consumers may have always been aware of how brands...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Monica Arnaudo, chief merchandising officer at Ulta Beauty, the largest U.S. cosmetics, fragrance, skincare, and beauty gifts retailer. Listen in as Arnaudo discusses the launch of the retailer's Conscious Beauty initiative, and what the program means for Ulta and its customers.
Duration: 20:55
Surely you’ve heard about WISMO? This acronym maybe hasn’t quite made its way into every retailer’s vocabulary yet, but it is something that all online shops have to deal with on a daily basis. Furthermore, it’s becoming more and more popular in the world of e-commerce due to a rapid increase in customer expectations. WISMO...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Jessica Rolph, co-founder and CEO of Lovevery, the award-winning play essentials company. Listen in as Rolph shares her career background, including previously co-founding organic kid's food brand Happy Family, and what lead her to start Lovevery. She discusses the extensive research behind each product sold at Lovevery, how learning and mental development are essential to the brand's products, and why offering a subscription model makes sense for the company.
Duration: 19:36
COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Heidi Hertel, founder of Fitz Frames, an online eyewear retailer creating custom-fitted, 3D-printed glasses for children and adults. Hertel shares how Fitz Frames has managed an increase in demand throughout the COVID-19 pandemic, why the brand developed a new prescription protective eyewear design, and how the company is donating pairs to healthcare workers.
Duration: 11:43
Last month in the Inner Circle, I presented a list of valuable resources to help retail business leaders fight racism and become better allies. A key resource included in that list was a Fast Company article that discussed a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the country to...
During the most recent Women in Retail and Total Retail Virtual Exchange, Aliza Licht, founder and president, LEAVE YOUR MARK LLC and best-selling author and host of the LEAVE YOUR MARK podcast, interviewed Kara Goldin, founder and CEO of Hint. The pair discussed everything from Goldin’s new book, “Undaunted: Overcoming Doubts and Doubters” (scheduled to be...
