To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Women in Retail Leadership Circle (WIRLC) recently held five Virtual Exchange sessions on Facebook Live with industry experts to learn more about how organizations and leaders are evolving their strategies and operations in light of the COVID-19 global pandemic. The Virtual Exchange event was designed to encourage the WIRLC community to stay connected during this...
The COVID-19 pandemic is the only crisis many generations have experienced, and the federal, state and local governments’ stay-at-home mandates are challenging for many marketers and businesses. Marketing during this time can be difficult, but can also strengthen authentic connections to your customers during a time they need it most. Just as many of us...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio speaks with Olga Jaeckel, founder of Little Olin, a European-inspired, durable, and sophisticated clothing line for girls ages 2-12 that can be worn to school and for special occasions.
Duration: 13:07
In this episode of Women in Retail Talks, Senior Content Strategist Ashley Chiaradio interviews Alisa Beyer, CEO of Spa Girl Cocktails, a low-calorie, low-sugar, ready-to-drink spirit martini. Listen in as Beyer discusses how her small business plans to navigate the current climate, her new approach to raising capital, and the importance of finding a champion for yourself and your brand.
Duration: 18:02
With commerce drying up and the entire service economy grinding to a halt in the wake of the ongoing COVID-19 pandemic, it’s important that business leaders, from the captains of industry to mom-and-pop bakeries, take pains to navigate this crisis carefully and deliberately. This isn’t the time to panic. To help survive this fluid situation,...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Beth Gerstein, co-founder and CEO of Brilliant Earth, a global leader and retailer of ethically sourced fine jewelry. Listen in as Gerstein shares the story behind Brilliant Earth and how the brand offers an ethical alternative to the issues that plague traditional diamond jewelers.
Duration: 14:20
Have you ever felt that selling your products or ideas is like you were talking to a brick wall? No matter what you try, you simply can’t get your target to see your point of view or your vision. Anyone can relate to the frustration and lack of resolution that comes from this type of...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Sarah Meller, marketing director at Saatchi Art, the world's leading online art gallery. Listen in as Meller explains Saatchi Art's business model as well as the brand's goal to disrupt the traditional way consumers buy and sell art.
Duration: 14:44
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli chats with Ambika Singh, founder and chief bosslady at Armoire, a personalized and curated rental fashion service.
Duration: 13:48
If it were the plot of a movie, it would be a dark comedy. On one side you have physical retailers and the myriad of bankruptcies forcing stores to close nationwide, while simultaneously you have traditional online brands desperately looking to open physical manifestations of their online presence. Each one wants what the other has,...
