In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio speaks with Olga Jaeckel, founder of Little Olin, a European-inspired, durable, and sophisticated clothing line for girls ages 2-12 that can be worn to school and for special occasions. Listen in as Jaeckel discusses her inspiration for founding the brand and how her six-year-old daughter, Maya, acts as a strategic partner when designing Little Olin clothing. She shares how Little Olin is responding to the COVID-19 outbreak, why she believes the brand will survive, and the silver lining of spending more time with her family during this crisis. Jaeckel discusses how she has always been supported by a strong network, how that’s helping her and her company get through this uncertainty, and the special bond she shares with her daughter from working on Little Olin together. Lastly, Jaeckel offers advice to other small business owners on how they can best navigate the current retail climate.

Olga Jaeckel is a Washington D.C.-based mom of three who came to the United States from Belarus with just a few hundred dollars and a dream. With lots of hard work and determination, Jaeckel is pursuing her entrepreneurial vision and balancing family life. She was born and raised in Belarus and studied art at Belarusian National Arts Museum in Minsk. Olga studied journalism at Belarusian State University, earned a Bachelor’s degree in Marketing from Suffolk University, and a Decorative Arts Certificate from Boston Architectural College. She’s involved in local charities focusing on children and the arts, including co-chairing the Washington Ballet Nutcracker Tea Party, which supports The Washington School of Ballet, and the Teach for America Gala for the D.C. region.

Date: March 31, 2020

Credits: Olga Jaeckel

Duration: 13:07