In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio speaks with Olga Jaeckel, founder of Little Olin, a European-inspired, durable, and sophisticated clothing line for girls ages 2-12 that can be worn to school and for special occasions. Listen in as Jaeckel discusses her inspiration for founding the brand and how her six-year-old daughter, Maya, acts as a strategic partner when designing Little Olin clothing. She shares how Little Olin is responding to the COVID-19 outbreak, why she believes the brand will survive, and the silver lining of spending more time with her family during this crisis. Jaeckel discusses how she has always been supported by a strong network, how that’s helping her and her company get through this uncertainty, and the special bond she shares with her daughter from working on Little Olin together. Lastly, Jaeckel offers advice to other small business owners on how they can best navigate the current retail climate.
Olga Jaeckel is a Washington D.C.-based mom of three who came to the United States from Belarus with just a few hundred dollars and a dream. With lots of hard work and determination, Jaeckel is pursuing her entrepreneurial vision and balancing family life. She was born and raised in Belarus and studied art at Belarusian National Arts Museum in Minsk. Olga studied journalism at Belarusian State University, earned a Bachelor’s degree in Marketing from Suffolk University, and a Decorative Arts Certificate from Boston Architectural College. She’s involved in local charities focusing on children and the arts, including co-chairing the Washington Ballet Nutcracker Tea Party, which supports The Washington School of Ballet, and the Teach for America Gala for the D.C. region.
Date: March 31, 2020
Credits: Olga Jaeckel
In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Allie Egan, founder and CEO of Veracity, a new brand and platform for skincare and wellness that helps to take the mystery out of skincare. Listen in as Egan discusses her career background, what inspired her to launch Veracity, and how the company creates a personal skincare experience based on real data about hormones and other bio-factors.28:18
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In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Diana Coffield Baisa, founder of MyShield Masks, an Indiana-based face mask company with a fundraising program helping other small businesses. Listen in as Baisa discusses how she managed to quickly grow the company to producing over 8,000 face masks a day, why her favorite employees have been successful mothers, and much more.27:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews LaToya Williams-Belfort, executive director of the 15 Percent Pledge, a nonprofit advocacy group created with the goal of advocating for and supporting Black-owned businesses and Black entrepreneurs. Williams-Belfort shares how retailers can start making changes that advance Black prosperity as well as why she believes equity is simply good business.23:22
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In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Mei Xu, founder and CEO of Yes She May, an e-commerce marketplace empowering female entrepreneurs. Xu discusses her career in retail, her inspiration to launch the online marketplace, and how Yes She May curates the female-owned brands featured on its site.24:36
In this episode of Women in Retail Talks, WIRLC Co-Founder Melissa Campanelli interviews Savannah Sachs, CEO, and Dr. Roshini Raj, MD, co-founder of TULA Skincare, the clean and effective skincare brand powered by probiotics and superfoods to help you feel confident in your skin. Listen in as Raj discuss why she launched the brand after seeing the effect of probiotics on skin health, and Sachs shares why she joined TULA and what she's focused on as the brand's CEO.23:20
In this episode of Women in Retail Talks, guest host Andrea Syverson, president of IER Partners, interviews Margaret Moraskie, CEO of Levenger Company (and Women in Retail Leadership Circle Advisory Board member). Listen in as Moraskie discusses her transition to CEO during the COVID-19 pandemic, what she's most excited for in her new role, and Levenger's philosophy that its customers are changing the world.19:11
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Shani Godwin, author, creator of Joy Economics, and CEO and founder of Communiqué USA, a boutique marketing communications agency. Godwin discusses her career and connection to Corporate America, her journey to creating the Joy Economics organizational culture, and how the movement addresses how businesses manage employee stress in the workplace.15:19
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