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Entrepreneurship

Have an idea that you want to transform into a startup company? The content featured in this category offers you the opportunity to learn about the stories of how women design, launch and run their own businesses. Get tips, actionable advice, and other valuable information from women who have been there and done that, helping to turn your dream into a reality.

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Birchbox's Traveling Pop-Up a Big Success

Birchbox, an online monthly subscription service, is always on the cutting edge of retailing. Earlier this summer, Birchbox announced an augmented reality and direct mail marketing campaign to help promote the release of Birchbox Man. In addition, the retailer announced a partnership with Gap, bringing pop-up locations to six storefronts across the U.S. However, my...

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Retailers Missing Out on Plus-Size Revenues

The market for plus-size women was valued at $9 billion in 2014, according to IBIS World. The average American woman is a size 14. Yet despite this, plus size (typically between sizes 14 and 34) is a market that’s largely being ignored by retailers. Actress Melissa McCarthy is trying to change that. The movie star,...

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Climbing the Ladder: Inside the Red Door

Hello readers! We’re back with another fabulous career opportunity that we want to share with you. Until our job board is up and running (it’s coming soon!), we’re using this space to highlight job openings that may be of interest to our readers. Take a look! Director, E-Tailer Accounts, Elizabeth Arden This New York City-based...

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Career Advice From Jenna Lyons

Thinking of emailing your resume and cover letter for the next job opening that strikes your fancy? Think again … at least according to Jenna Lyons, J.Crew’s group president and executive creative director. In this interview with Glamour’s Cindi Leive, Lyons dishes on a wide range of topics, from the proper way to apply for...

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WIRLC is on Instagram!

That’s right ladies, Women in Retail Leadership Circle (WIRLC) has joined Instagram! We’re so excited to connect with you on Instagram, offering behind-the-scenes insights, startups we love, leadership tips and, of course, the occasional outstanding #OOTD. Check out the posts below to see what our Instagram account has to offer! This is just one more...

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Ladies Who Launch: Shereen Campbell, Founder, My Little Magic Shop

Welcome to “Ladies Who Launch,” our newest feature that profiles women who have founded interesting retail and e-commerce startups. This week we chatted with Shereen Campbell, the e-commerce and outlet planner for Vince, who just launched My Little Magic Shop, an e-commerce company that sells products, kits and a subscription service aimed at simplifying spiritual practices. Inner...

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Few Women on List of Top 25 Retail Earners

The annual Women’s Wear Daily (WWD) list of the top 25 highest-paid executives from publicly traded retail companies was released last week, and as per usual, only a small number of women made the list. Granted, the No. 1 spot did go to a woman, Carol Meyrowitz, CEO of TJX Companies Inc., the parent of discount chains...

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9 Powerful Women You Need to Follow on Instagram

Instagram launched in 2010, offering people a way to stay connected using images and videos. Since then it’s grown immensely, with people from all over the world using the social network to show what they’ve been up to, show off their creativity, share ideas and inspire others. With Instagram being a preferred method for many to...

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Climbing the Ladder: Career Opportunities for WIRLC Members!

Hello members! Every once and a while we hear about some fabulous career opportunities that we want to share with you. So, until our job board is up and running (coming soon!), we thought we’d mention them here. Take a look! SENIOR DIRECTOR OF E-COMMECE Executive recruiter The Woods Group has just started a search for...

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A Minute With WIRLC Board Member Leisa Glispy

Welcome to another installment of “A Minute With … ,” where we ask our board members a few questions about work and life. This week we chatted with Leisa Glispy, the founder of Collective Meaning, a digital consultancy providing e-commerce and digital consulting and interim digital services for luxury goods firms, brand manufacturers and consumer...

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