The NPD Group's CEO Karyn Schoenbart on Combatting Impostor Syndrome
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Associate Content Editor Kristina Stidham interviews Karyn Schoenbart , CEO of The NPD Group, a global provider of information and advisory services to many of the world’s leading brands. Schoenbart is also author of the book “Mom.B.A.: Essential Business Advice From One Generation to the Next.” Listen in as Schoenbart discusses her career journey and how she moved successfully up the ranks in her company; the reason she wrote her book (hint: it was for her daughter); how to combat impostor syndrome; some of her leadership best practices; her take on work-life balance; and the books she’s reading right now.
Karyn B. Schoenbart is the Chief Executive Officer of The NPD Group and the best-selling author of “Mom.B.A.: Essential Business Advice from One Generation to the Next.”
Karyn B. Schoenbart is the chief executive officer of The NPD Group and the best-selling author of “Mom.B.A.: Essential Business Advice From One Generation to the Next.”
Schoenbart has spent the majority of her career working at The NPD Group, which provides information and advisory services for over 20 industries. NPD combines unique data assets and prescriptive analytics with industry expertise, working with the world’s leading brands to support better business decisions and drive growth.
Passionate about coaching others to greater levels of achievement, Schoenbart wrote “Mom.B.A: Essential Business Advice From One Generation to the Next” as a practical guide on everything from effective first impressions and workplace politics to relationship development, skill-building, and overcoming the “Impostor Syndrome.” The book is based on the real-life business lessons Karyn amassed during her career.
Schoenbart has received several awards recognizing her outstanding impact as a female business leader, including the 2016 Long Island Brava Award and the 2017 Legacy Award from Women in Consumer Technology. She was also named one of the Top 25 Most Influential Women of the Mid-Market by the CEO Connection for the past four years.
Schoenbart currently serves on the advisory board of The Resolution Project, a nonprofit organization that develops socially responsible young leaders. She has also served on the boards of directors of Civic Science, ARF Women in Analytics and the Council of American Survey Research Organizations (CASRO).
Schoenbart is a graduate of the University of Massachusetts, summa cum laude. She and her husband live in Woodbury, NY. They enjoy the beach and spending time with their adult children.
Date: July 23, 2019
More Episodes
Little Lady Products' Founder on How Her Children Inspired Her Business
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Arda Tashdjian, founder of Little Lady Products, a kid-friendly, scented and toxin-free nail polish. Listen in as Tashdjian discusses her inspiration for starting the brand, as well as how she adapted to having her children home during the pandemic while running the Little Lady Products business.
14:28 Fair Harbor Co-Founder on Bootstrapping and Being Confident in Yourself
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Caroline Danehy, co-founder and chief creative officer of Fair Harbor, a New York City-based sustainable swimwear company that makes swim shorts from recycled plastic bottles. Listen in as Danehy discusses her young career, the inspiration behind co-founding Fair Harbor alongside her brother, and the company's focus on sustainability.
18:25 Ulta Beauty's Chief Merchant on Delivering Transparency With the Conscious Beauty Initiative
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Monica Arnaudo, chief merchandising officer at Ulta Beauty, the largest U.S. cosmetics, fragrance, skincare, and beauty gifts retailer. Listen in as Arnaudo discusses the launch of the retailer's Conscious Beauty initiative, and what the program means for Ulta and its customers.
20:55 Lovevery Co-Founder Talks Educational Play Essentials, Subscriptions and More
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Jessica Rolph, co-founder and CEO of Lovevery, the award-winning play essentials company. Listen in as Rolph shares her career background, including previously co-founding organic kid's food brand Happy Family, and what lead her to start Lovevery. She discusses the extensive research behind each product sold at Lovevery, how learning and mental development are essential to the brand's products, and why offering a subscription model makes sense for the company.
19:36 How Fitz Frames is Developing 3D-Printed Protective Eyewear for Healthcare Workers
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Heidi Hertel, founder of Fitz Frames, an online eyewear retailer creating custom-fitted, 3D-printed glasses for children and adults. Hertel shares how Fitz Frames has managed an increase in demand throughout the COVID-19 pandemic, why the brand developed a new prescription protective eyewear design, and how the company is donating pairs to healthcare workers.
11:43 Simple Health's CEO on How COVID-19 is Reshaping the Birth Control Landscape
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Carrie SiuButt, CEO of Simple Health, an online birth control prescriber. SiuButt explains the ways that the coronavirus pandemic has disrupted women’s health, how Simple Health has experienced a huge increase in online birth control orders during the crisis, and the other trends she's seeing in this sector.
22:59 Why Corporate Activism and Enacting Change is Core to Olivela
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Kelly Murphy, director of experience at Olivela, a luxury retailer with a philanthropic twist. Listen in as Murphy discusses the brand's 20 percent giveback commitment, its statement on social media saying it stands with the Black Lives Matter movement, and how the luxury retailer is committing to actionable change within the organization.
9:09 Aliza Licht on Branding and Marketing Strategy During COVID-19
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Aliza Licht, founder and president of LEAVE YOUR MARK LLC and author and host of the LEAVE YOUR MARK podcast. Listen in as Licht discusses her background in the fashion industry, how she thinks retailers and brands should be marketing to consumers during the COVID-19 health crisis, and how companies can sell nonessential items through storytelling.
20:22 Monkey Feet USA Founder on Finding the Right Partners and Connecting Authentically With Customers
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Rachael Dalfonzo, founder and president of Monkey Feet USA, a fast-growing e-commerce brand selling children's and women's handcrafted moccasins that are fashionable, functional and high quality with affordability in mind.
22:17 Influence Central's CEO on How Influencer Marketing is Changing During COVID-19
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Stacy DeBroff, founder and CEO of Influence Central, a social and digital consultancy. Listen in as DeBroff discusses a recent report Influence Central published based on a consumer behavior survey. She shares some of the data found in the report, including consumer behavior shifts during COVID-19.
19:22 
Apple Podcasts
Spotify
Google Play Music
Stitcher