In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jessica Hershfield, co-founder and CEO of Just Enough Wines, a seller of consciously crafted canned wine. Hershfield discusses why she decided to sell wine in a can, what it was like breaking into the traditional wine industry with a canned product, and what sustainably sourced and packaged wine looks like for Just Enough Wines.
Duration: 19:06
Here at Women in Retail Leadership Circle (WIRLC), we’re still reeling from the three days of connection, content and fun we experienced in Miami at the seventh annual Women in Retail Leadership Summit. After two years apart, it was an incredible feeling to be reunited with our retail community. WIRLC members can relive the experience...
The 2021 Women in Retail Leadership Summit was a whirlwind three days of engaging content, valuable networking, fun activations, free swag, and more! Over 350 leading retail executives joined us at the JW Marriott Turnberry Resort & Spa in Miami Oct. 11-13. There were so many powerful women in attendance as well as incredibly motivating...
With a focus on evolving Kohl’s to be world class in Customer Engagement and Personalization, the Senior Manager, Marketing Capabilities Strategy and Enablement will partner with KT to drive the marketing technology strategy and roadmap from ideation to implementation. The Senior Manager will be instrumental in driving the capabilities needed to achieve our personalization-at-scale and best in class marketing vision, collaborating both with the business and with KT, and seeking out the latest solutions that complement and improve the ecosystem. This role leads the strategy and successful planning, execution and management of multiple marketing technology and operational initiatives, including; cross-team marketing alignment, program management, business process design, and definition of business and technology capabilities leveraging knowledge of latest trends to deliver a best in class personalized marketing experience.
In this role you will be one of the leaders in our sales and business development organization. You're a pro and you lead by example. You're strategic and eager to increase revenue while driving profitability for some of the biggest retailers in the world. We’re looking for someone that has extensive knowledge of home and decor. Apparel/fashion knowledge is a plus. You should also be passionate about retail technology and innovation. This is an incredible opportunity for the right individual.
GoPro is seeking a Specialist to support our Performance Marketing team in their goal to engage, nurture, retain and convert our customers throughout all stages of their lifecycle. As part of this team, you will be responsible for activating, and optimizing customer-centric journeys and communication via multiple channels such as email, SMS, web push and paid digital advertising. We’re looking for a self-driven individual who strives in a transitional environment, welcomes risk-taking, is passionate about performance marketing and is analytical and a quick learner.
We are looking for an experienced, strategic individual with an entrepreneurial mindset to join our dynamic organization as the VP of Brand Marketing. Reporting to the Chief Marketing Officer, this role will lead the development and execution of our integrated marketing plans and initiatives, driving brand awareness and consumer acquisition and launching campaigns across our owned, earned, and paid channels, for both B2C and B2B. The ideal candidate comes to us with a deep knowledge of brand building in both large and small retail organizations, and has experience growing brands and developing the customer journey at each step of the funnel. Reporting into this role will be the integrated marketing, editorial/copy, and creative functions.
The Strategy team at REI is responsible for developing the co-op’s long-term vision, key enterprise objectives and goals, transformation strategy and plan. The DVP, Strategy leads this team and is high in visibility and impact, serving as the Chief of Staff to REI’s Executive Leadership Team, working closely with senior leaders and teams across the entire organization to set and achieve our goals, and leading the strategic content and management of our Board of Directors. The DVP, Strategy contributes to REI’s success by leading the strategy development required to create and manage our long-term, annual, and quarterly integrated plans to achieve our vision. This role oversees our enterprise strategy team, which is responsible for market (customer & competitive) insights, driving forward-looking thought leadership and analysis to continually identify new growth horizons and opportunities, developing our enterprise long-term and annual strategic plans, partnering with leaders to develop key strategies, and leading enterprise strategic business and corporate development.
The vice president, Americas, e-commerce will be responsible for defining UA’s strategy for e-commerce and for creating a world-class digital shopping experience for the UA consumer throughout the region. Reporting to the senior vice president, direct to consumer and serving as a member of the Americas Revenue Leadership Team, the incumbent will build, manage and lead the e-commerce function, including e-commerce operations, third-party e-commerce, experience and omnichannel strategy.
• Responsible for market-wide execution of strategy; mid-term & short-term plans; including forward looking promotional strategy, market-wide trade approach to key seasonal events, etc. • Drive US implementation of regional strategies coming from America’s Customer Development (AMS CD), AMS eCommerce Center of Excellence (eCOE), AMS Marketing, Global Insights, and other functional areas • Embed local capability building around Key Account Management, including eCommerce and various functional areas in collaboration with AMS CD and AMS eCOE • Lead projects and drive meaningful insights integration & competitive behavior understanding into sales actions & customer strategies
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