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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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House Dresses to the Rescue!

Last week I saw an article on NPR.com that caught my attention. It was titled, “Don’t Sweat(pants) It. The House Dress is Here to Rescue 2020.” It immediately brought back sweet memories of my old Italian aunts (Aunt Adele, Aunt Connie and Aunt Emma) who lived and breathed in their floral house dresses with big...

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Facebook VP on Meeting Changing Customer Needs and Selling on Social

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Eva Press, vice president, U.S. Global Business Group, CPG, Health and Retail at Facebook. Listen in as Press discusses her career journey, what she's been hearing from her retail clients regarding the COVID-19 pandemic, and how Facebook is partnering with retailers to address new consumer habits and expectations.

Duration: 22:46
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Just Checking In

I thought I would open today’s e-newsletter with a quick check-in to make sure you’re all doing OK. I know many of you are still in thick of COVID-19 madness, and as such there’s a lot of anxiety around managing your day-to-day lives as well as your career and/or team. Some of you have lost...

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STORY's Rachel Shechtman on Getting Back to Retail Basics

During last week’s Women in Retail and Total Retail Virtual Exchange, Rachel Shechtman, founder of STORY, participated in a discussion with Ben Kaufman, CEO of CAMP. The two discussed everything from Rachel’s role as brand experience officer at Macy’s, to CAMP’s partnership with Walmart to bring virtual camp to families this summer, to how retail...

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Supporting Black-Owned Businesses

Last month in the Inner Circle, I presented a list of valuable resources to help retail business leaders fight racism and become better allies. A key resource included in that list was a Fast Company article that discussed a plea from Aurora James, founder of the Brooklyn boutique Brother Vellies, for major retailers across the country to...

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Kara Goldin on How Hint's Distribution Strategy Shifted During COVID-19

During the most recent Women in Retail and Total Retail Virtual Exchange, Aliza Licht, founder and president, LEAVE YOUR MARK LLC and best-selling author and host of the LEAVE YOUR MARK podcast, interviewed Kara Goldin, founder and CEO of Hint. The pair discussed everything from Goldin’s new book, “Undaunted: Overcoming Doubts and Doubters” (scheduled to be...

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Finding Summer Joy

While I know the first half of 2020 has been challenging, exhausting, difficult and everything in between, I hope as we enter the July 4 weekend and the summer months that you take some time to enjoy the season with your friends and families. Despite everything going on in the world, summer’s sunny weather always brings a...

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Paper Source's CEO on Marketing During COVID-19

During the most recent Women in Retail and Total Retail Virtual Exchange, which took place on May 28, Winnie Park, CEO of Paper Source, participated in an interview with Bernardine Wu, founder and CEO of FitForCommerce, that touched on everything from how Paper Source is weathering the current pandemic to how Park’s leadership style particularly...

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How to Become Better Allies and Fight Racism

Last week in this spot, after I discussed my feelings around the murder of George Floyd and explained how the Women in Retail Leadership Circle will always stand against racism of any kind, I asked all of you for some ideas on how we can work together to end racial injustice and become better allies. And,...

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