This page features on-demand content and coverage from the quarterly Women in Retail and Total Retail Virtual Exchanges. Check out interviews with leading retail executives on a variety of mission-critical industry topics.
Women Leading Travel & Hospitality, sister brand of Women in Retail Leadership Circle, will host a virtual event with remote work expert Sacha Connor, CEO of Virtual Work Insider, a consultancy that coaches organizations to work seamlessly across any distance.
Incorporating inclusivity through marketing efforts is something many brands are experimenting with in 2021 as businesses grow. For lingerie brand Savage X Fenty, inclusivity isn’t just a marketing technique, but a pillar of the company, along with empowerment and confidence. Christiane Pendarvis, co-president, chief merchandising and design officer, Savage X Fenty, shared this with the...
Kelli Patterson, vice president of marketing at Moosejaw, a retailer of outdoor apparel and gear, was interviewed during the April Virtual Exchange event hosted by Women in Retail Leadership Circle (WIRLC) and Total Retail. WIRLC Co-Founder Melissa Campanelli guided the discussion as Patterson walked listeners through the values, marketing strategies, and philanthropic efforts of a...
Beginning this summer, some experts say the U.S. will enter a period similar to the “Roaring 20s,” with more people spending time out of their homes traveling or going to parties, restaurants and live events as they become vaccinated. So, how is Sally Beauty helping to ensure women look and feel their best as they...
For ThirdLove, it’s all about giving back. This was a key message Heidi Zak, CEO and co-founder of e-commerce intimates apparel brand ThirdLove, shared as she described her company’s TL Effect program during November’s Women in Retail and Total Retail Virtual Exchange. The program, Zak said, was created to encourage and support early-stage consumer-focused companies...
It’s a true gift to work with friends. Ellen Kresky and I have been friends since she was the creative director at Celestial Seasonings almost two decades ago. There, we worked on brand and product fit charts, re-energizing the retail store, and leveraging brand purpose throughout all touchpoints. When she became the global creative director...
Despite the fact that COVID-19 has been the catalyst for the closures of thousands of retail stores across the nation, Herman Miller has bucked the trend and opened two concept stores — one in Los Angeles, one in New York City — this fall. This was a key topic that Debbie Propst, president, retail, Herman...
During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that’s challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle. The two discussed everything from...
