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Have You Opted in to Our Talent Directory?

In the aftermath of the COVID-19 pandemic, the nation’s unemployment rate hit a record high, and research shows it’s worse for women. In response to the current circumstances, Women in Retail Leadership Circle (WIRLC) wanted to find a way to help its members who have been impacted. Our team brainstormed and came up with a...

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Building Better Brand Communication During and After COVID

COVID-19 is reshaping how brands engage with consumers. If you want to build brand resiliency across your ecosystem during this crisis, it’s time rethink your communication strategy. As you look to reshape your brand communications, consider the importance of your brand’s actions during this time. While consumers may have always been aware of how brands...

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When Silence Isn’t Golden: 6 Tips for Reducing WISMO

Surely you’ve heard about WISMO? This acronym maybe hasn’t quite made its way into every retailer’s vocabulary yet, but it is something that all online shops have to deal with on a daily basis. Furthermore, it’s becoming more and more popular in the world of e-commerce due to a rapid increase in customer expectations. WISMO...

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How to Be an Empathetic Leader Without Being a Pushover

In these difficult times, we look to business leaders to take the helm of their companies with confidence and authority. However, now is not the time to rule with an iron fist. It certainly wouldn’t be an effective way to invigorate your team to come back to work and, more importantly, to perform at their...

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How to Be a Successful and Persuasive Communicator While Working Remotely

As social distancing becomes the new normal throughout the U.S. and the world, professionals across industries are making drastic and immediate changes to their work and presentation styles. With the quick shift to working from home, business leaders, lawyers, and sales and marketing teams are navigating new terrain — figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.

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Looking Ahead

It is with heavy hearts that we announce to our community the cancellation of this year’s Women in Retail Leadership Summit (scheduled for Oct. 12-14) due to the COVID-19 pandemic. Our disappointment runs deep, as it’s the first time that we’ve had to cancel the Summit. However, the safety of our attendees, sponsors, and team...

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Diane von Furstenberg on Pivoting to Digital and Engaging Chinese Consumers

COVID-19 has cratered the fashion industry as companies around the globe struggle with store closures and supply chain disruptions. E-commerce and online technologies not only became immediate lifelines to help some businesses stay afloat, but they also helped to accelerate their digital transformation. Among those brands was luxury fashion label Diane von Furstenberg (DVF), which...

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Mark Your Calendars for July 22

Throughout the past few months as retail has started to adjust to the “new normal,” Women in Retail Leadership Circle (WIRLC) and its sister brand, Total Retail, have hosted monthly virtual exchanges featuring live interviews with leading industry experts. These complimentary virtual events are a way for retailers to gain valuable insight into the state...

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