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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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2021 Top 50 Fastest-Growing Retailers

Over the past two years, the retail industry has undergone an unprecedented transformation. Total Retail has analyzed and ranked which retailers are innovating most effectively to grow their year-over-year sales. With consumers shopping online in greater numbers than ever before, it’s not surprising that the top three retailers in our 2021 report are online-only brands.

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Forrester's Sucharita Kodali on 2022 Retail Trends to Watch

Business Strategy

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sucharita Kodali, vice president and principal analyst, retail industry at Forrester. Kodali discusses the key trends retailers should keep in mind right now, how she thinks retail will be different, yet the same in 2022, and her advice for mitigating the supply chain crisis going forward. Sucharita Kodali serves digital business strategy professionals. She's an expert on e-commerce, omnichannel retail, consumer behavior, and trends in the online shopping space.

Duration: 21:36
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The Inner Circle Q&A: Janine Flaccavento, SVP, Media Services and New Stream Media Solution Lead, Merkle/CXM

Janine Flaccavento is the senior vice president of media services and new stream media solution lead at Merkle/CXM, a leading data-driven, technology-enabled performance marketing agency. In this interview with the Inner Circle, Flaccavento shares details about her role at Merkle, her leadership style, the retail trends she’s closely tracking, and much more! Inner Circle: Let’s...

by Melissa Campanelli
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How Petco Built its Long-Term Sustainability Strategy

During a session of the September installment of the Women in Retail and Total Retail Virtual Exchange, Francesca Mahoney, head of sustainability at Petco, discussed how the company pivoted from being a traditional pet retailer to a health and wellness company, and how sustainability became central to the company’s mission. While sustainability has always been...

by Marie Albiges
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Former Kendra Scott CMO on the Brand's TikTok Success

Business Strategy

This episode of Women in Retail Talks features a clip from the November Women in Retail and Total Retail Virtual Exchange. In this clip, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Mindy Perry, former chief marketing officer of Kendra Scott, the Austin-based jewelry and accessories brand founded on family, fashion, and philanthropy. Perry discusses how the Kendra Scott brand went viral on TikTok earlier this year, along with secrets to success around influencer marketing.

Duration: 10:33
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3 Keys to Holiday 2021 Success for Retailers

COVID-19 reshaped the retail shopping landscape for good, and brands across the globe seek to understand what these shifts mean for their customer engagement strategy. Our agency spent the past 18 months exploring the trends taking shape and strategizing what experiences will be most effective in helping retail brands win in our new world. We...

by Mimi Lettunich
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What Brands Can Learn From D-to-C Trendsetters

Direct to consumer (D-to-C) as a business model has always been around. We’ve seen it from the street sellers to the door-to-door salespeople who knew us by name and preferences. In current times, D-to-C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. The D-to-C business model...

by Grace Chen
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